Here is part of an article that appeared in the Legal Marketing Association: Southeastern Chapter’s monthly newsletter about our Marketing Manager’s recent trip to Nashville for their annual conference.
This past October, hundreds of legal marketing professionals coalesced in Nashville for the Southeastern Chapter’s annual conference to share their thoughts and ideas, express concerns, reconnect, and most importantly dust off the cowboy boots that had been hibernating in the depths of their closets for years.
What began as secretaries organizing client holiday cards has transitioned over the past few decades into an entire industry that allows us the opportunity to play key roles within a firm and be conduits of legal marketing knowledge. Over the course of the three-day program, CMOs, COOs, CEOs, and all-around COOL professionals imparted their own stories of growth and goals for the eager legal (say that 5 times fast) marketers whose experience ranged from 6 months to over 20 years. Some of the recurring topics highlighted during the conference included the importance of establishing your presence with a firm, leaving and leveraging change, knowing the significance of a strategic plan, and providing those evidence-loving attorneys with proof of why what we do as marketers actually matters.
One of the principal takeaways for me was the benefit of transparency within a firm. This notion of open communication extends beyond just the Executive Committee team; it should be a luxury afforded to clients, staff, and most importantly – you. Whether you are a one-man show like me with a few dozen attorneys or a big fish who oversees hundreds across the globe, there is a candid sense of community engrained within the LMA that makes for a truly invaluable network.